Terms of service

Overview

This website is operated by PRIDEIY. Throughout the site, the terms “we”, “us” and “our” refer to PRIDEIY. PRIDEIY provides this website—including all information, tools, and services available on it—to you, the user, subject to your acceptance of all terms, conditions, policies, and notices set forth herein.

By visiting our site or purchasing products or services from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including any additional terms, conditions, and policies referenced herein or accessible via hyperlink. These Terms of Service apply to all users of the site, including, without limitation, browsers, vendors, customers, merchants, and contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all terms and conditions of this agreement, you must not access the website or use any of its services. If these Terms of Service constitute an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools added to the store shall also be governed by these Terms of Service. You may review the most current version of the Terms of Service at any time on this page. We reserve the right to update, modify, or replace any portion of these Terms of Service by posting revised terms on our website. It is your responsibility to check this page periodically for updates. Your continued use of or access to the website after such changes have been posted constitutes your acceptance of the revised Terms of Service.

Our store is hosted by Shopify Inc., which provides us with the online e-commerce platform enabling us to offer our products and services to you.

Online Store Terms

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you have reached the age of majority and have obtained consent to allow any minor dependents to use this site.

You may not use our products or services for any illegal or unauthorized purpose, nor violate any applicable laws in your jurisdiction (including but not limited to copyright, trademark, or data protection laws) while using the Service.

You must not transmit any worms, viruses, malware, or other harmful or destructive code through the Service.

A breach or violation of any provision of these Terms may result in immediate termination of your access to the Service.

General Conditions

We reserve the right to refuse service to anyone, for any reason, at any time.

You acknowledge that your content (excluding credit card information) may be transmitted unencrypted and may involve: (a) transmissions over various networks; and (b) modifications to conform to technical requirements of connecting networks or devices. Credit card information is always encrypted during transmission over networks.

You agree not to reproduce, duplicate, copy, sell, resell, or otherwise exploit any portion of the Service, use of the Service, access to the Service, or any contact point on the website through which the Service is provided, without our express prior written permission.

The section headings used in this agreement are for convenience only and shall not limit or otherwise affect the interpretation of these Terms.

Accuracy, Completeness and Timeliness of Information

We do not guarantee that information made available on this site is accurate, complete, or current. The material on this site is provided for general informational purposes only and should not be relied upon as the sole basis for making decisions. You are encouraged to consult primary, more accurate, more complete, or more timely sources before acting upon any information contained herein. Any reliance on such material is at your own risk.

This site may contain historical information. Such historical information is provided for reference only and is not necessarily current. We reserve the right to modify the contents of this site at any time, but we assume no obligation to update any information. You agree that monitoring changes to the site is your responsibility.

Modifications to the Service and Pricing

Prices for our products are subject to change without notice.

We reserve the right, at any time and without notice, to modify or discontinue the Service (or any part or content thereof).

We shall not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Service.

Products or Services

Certain products or services may be available exclusively online through this website. These offerings may be subject to quantity limitations and are eligible for return or exchange solely in accordance with our Return Policy.

We make reasonable efforts to accurately display the colors and images of our products. However, we cannot guarantee that your computer monitor’s display will render colors with absolute accuracy.

We reserve the right—not the obligation—to limit sales of our products or services to any person, geographic region, or jurisdiction. Such limitations may be applied on a case-by-case basis. We further reserve the right to limit quantities of any product or service offered. All product descriptions and pricing are subject to change at any time, without notice, at our sole discretion. We reserve the right to discontinue any product at any time. Any offer for a product or service on this site is void where prohibited by law.

We do not warrant that the quality of any products, services, information, or other materials purchased or obtained by you will meet your expectations, or that errors in the Service will be corrected.

Accuracy of Billing and Account Information

We reserve the right to refuse any order placed with us. At our sole discretion, we may limit or cancel quantities purchased per person, household, or order. Such restrictions may include orders placed under the same customer account, credit card, or billing or shipping address. In the event of order modification or cancellation, we may attempt to notify you via the email address or billing address/phone number provided at the time of order placement. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers, or distributors.

You agree to provide current, complete, and accurate purchase and account information for all transactions at our store. You further agree to promptly update your account and related information—including your email address, credit card number, and expiration date—to ensure successful transaction processing and timely communication.

Taxes

All listed prices on the website exclude applicable taxes. After you submit an order, applicable taxes—ranging from 0% to 30%—may be charged based on your country and region of delivery. Tax applicability and rates are determined solely by local tax authorities and regulatory requirements.

Below are indicative tax rates for selected countries and regions. These rates are for reference only and are subject to change in accordance with local legislation and calculation logic applied on the website.

Optional Tools

We may provide access to third-party tools over which we exercise no monitoring, control, or influence.

You acknowledge and agree that such tools are provided strictly “as is” and “as available”, without warranties, representations, or conditions of any kind, and without endorsement. We shall bear no liability arising from or related to your use of optional third-party tools.

Any use of optional tools offered through the site is at your sole risk and discretion. You are responsible for reviewing and accepting the terms under which such third-party providers supply their tools.

We may, in the future, introduce new services or features through the website—including the release of new tools and resources. Such additions shall also be subject to these Terms of Service.

Third-Party Links

Certain content, products, and services available through the Service may include materials from third parties.

Third-party links on this site may direct you to websites not affiliated with us. We are not responsible for examining or evaluating the content, accuracy, or reliability of such third-party sites, nor do we warrant or assume liability for any third-party materials, websites, products, or services. We disclaim all liability for harm or damages arising from the purchase or use of goods, services, resources, content, or other transactions conducted via third-party websites. Please review the relevant third-party’s policies and practices thoroughly before engaging in any transaction. Complaints, claims, concerns, or questions regarding third-party products must be directed to the respective third-party provider.

User Comments, Feedback and Other Submissions

If, at our request, you submit specific materials (e.g., contest entries), or if you voluntarily submit creative ideas, suggestions, proposals, plans, or other materials—whether online, by email, postal mail, or otherwise (collectively, “comments”)—you agree that we may, at any time and without restriction, edit, copy, publish, distribute, translate, and otherwise use such comments in any medium. We assume no obligation to: (1) maintain confidentiality of any comments; (2) compensate you for any comments; or (3) respond to any comments.

We may, but are under no obligation to, monitor, edit, or remove content that, in our sole discretion, violates applicable law, is unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene, or otherwise objectionable, or infringes any party’s intellectual property rights or these Terms of Service.

You agree that your comments will not violate any third-party rights—including copyright, trademark, privacy, personality, or other personal or proprietary rights—and will not contain libelous, unlawful, abusive, or obscene material. You further agree not to upload or transmit viruses or other malicious code that could impair the functionality or operation of the Service or any related website. You may not use a false email address, impersonate another person, or mislead others regarding the origin of your comments. You are solely responsible for the content and accuracy of your comments. We assume no responsibility or liability for any comments posted by you or any third party.

Personal Information

Your submission of personal information through the store is governed by our Privacy Policy.

Errors, Inaccuracies and Omissions

Occasionally, information on our site or in the Service may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, offers, shipping charges, transit times, or availability. We reserve the right to correct such errors, inaccuracies, or omissions, and to update or change information—or cancel orders—at any time without prior notice, including after order submission.

We undertake no obligation to update, amend, or clarify information in the Service or on related websites—including pricing information—except as required by law. The absence of a specified update or refresh date does not imply that all information has been modified or updated.

Prohibited Uses

In addition to other prohibitions set forth in these Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in unlawful acts; (c) to violate any international, federal, provincial, state, or local laws or regulations; (d) to infringe upon or violate our intellectual property rights or those of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or other malicious code affecting the functionality or operation of the Service, related websites, or the Internet; (h) to collect or track personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent security features of the Service, related websites, or the Internet. We reserve the right to terminate your access to the Service or related websites for violating any prohibited use.

Disclaimer of Warranties; Limitation of Liability

We do not guarantee, represent, or warrant that your use of our Service will be uninterrupted, timely, secure, or error-free.

We do not warrant that the results obtained from use of the Service will be accurate or reliable.

You acknowledge that we may suspend or discontinue the Service indefinitely or cancel it at any time without notice.

You expressly agree that your use of—or inability to use—the Service is at your sole risk. Except as expressly stated by us, the Service and all products and services delivered through it are provided “as is” and “as available”, without any representation, warranty, or condition—express or implied—including but not limited to implied warranties of merchantability, fitness for a particular purpose, durability, title, and non-infringement.

In no event shall PRIDEIY, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers, or licensors be liable for any injury, loss, claim, or direct, indirect, incidental, punitive, special, or consequential damages—including lost profits, lost revenue, lost savings, loss of data, replacement costs, or similar damages—arising from your use of the Service or any products procured through it, or from any claim related to your use of the Service or any product, including but not limited to errors or omissions in content, or loss or damage incurred due to use of content (or product) posted, transmitted, or otherwise made available via the Service—even if advised of the possibility of such damages. Where applicable law prohibits the exclusion or limitation of liability for consequential or incidental damages, our liability shall be limited to the maximum extent permitted by law.

Indemnification

You agree to indemnify, defend, and hold harmless PRIDEIY, together with our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns, and employees, from and against any claim or demand—including reasonable attorneys’ fees—made by any third party arising out of or related to your breach of these Terms of Service (or incorporated documents), or your violation of any law or third-party rights.

Severability

If any provision of these Terms of Service is held to be unlawful, void, or unenforceable, that provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed severed from these Terms. Such determination shall not affect the validity or enforceability of the remaining provisions.

Termination

Obligations and liabilities accrued prior to termination shall survive termination of this agreement for all purposes.

These Terms of Service remain effective unless terminated by you or us. You may terminate these Terms at any time by notifying us that you no longer wish to use our Services or by ceasing use of our site.

If, in our sole judgment, you fail—or we suspect you have failed—to comply with any term or provision of these Terms, we may terminate this agreement at any time without notice. You shall remain liable for all amounts due up to and including the date of termination, or we may deny you access to the Service (or any part thereof).

Entire Agreement

Failure by us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service, together with any policies or operating rules posted by us on this site or in relation to the Service, constitute the entire agreement between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, or proposals—oral or written—between you and us (including prior versions of the Terms of Service).

Ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

Governing Law

These Terms of Service and any separate agreements through which we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom.

Changes to Terms of Service

You may review the most current version of the Terms of Service at any time on this page.

We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms of Service by posting revisions on our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to the website or Service following the posting of changes constitutes acceptance of those changes.

Contact Information

Questions about the Terms of Service should be sent to [email protected]